NFL’s strategy for Monday night doubleheader this season
A notable trend in the current NFL season has been the scheduling of multiple Monday night games at the same time, a strategy that has become increasingly visible since 2022. This shift stems from a comprehensive media rights deal the NFL finalized in early 2021, which expanded the league’s broadcast schedule to include partnerships with longtime networks and new digital platforms like Amazon Prime Video. The deal improved Disney’s content offerings by increasing the number of games broadcast on ESPN and ABC to 23, up from 17 previously. The start of more games on Monday nights began with a doubleheader…
