Media outlets turn to WhatsApp to engage their audience at a time of declining social media reach
In the rapidly evolving landscape of digital journalism, media organizations are increasingly turning to innovative platforms to connect with their readers as traditional social media avenues falter. With declining visibility on major platforms like Google and Facebook due to algorithm changes that devalue news content, news publishers are looking for alternative strategies to maintain audience engagement and advertising revenue. One promising avenue that has emerged is WhatsApp, the dominant messaging application globally. Recently, WhatsApp introduced a feature called WhatsApp Channels. This feature works as a broadcast tool, allowing publishers to send links to news and headlines directly to their subscribers.…
