NFL’s strategic shift to streaming platforms is essential to increase fan engagement
The National Football League (NFL) is increasingly turning to streaming service deals as a key element to expanding its audience and fan base, both domestically and internationally. This strategic pivot is proving to be a crucial development for future audience engagement in the sport. The recent emphasis on streaming platforms is a response to evolving viewing habits, with more fans preferring to watch games online rather than through traditional broadcast methods. By integrating more digital streaming options, the NFL aims to cater to a wider audience while providing easy and flexible access to its games. Hans Schroeder, an NFL executive,…